Most small-business websites go quiet for the same handful of reasons: a stray noindex, missing page titles, thin pages, a dead link. Not one big disaster — a stack of small ones that nobody tells you about in a language you can act on.
The ways to find out are a €100-a-month subscription you'll forget to cancel, or a four-figure agency report that reads like it was written for a different species. We wanted a third option: enter your domain, see your grade, get the fixes written out — plain English, pay once, no subscription.
That's ChuzeSEO. Here's what we built this month.
What it does
A free 10-page snapshot shows your grade and top issues on screen — no email, no card. If you want the whole story, a paid report crawls up to 1,000 pages and comes back with:
- your grade, with the score broken down so you can see what's dragging it down;
- every issue explained in plain English — "18 pages have the same title, here's the corrected one";
- a fix pack with the corrected titles and descriptions, ready to paste;
- the things to fix first, in priority order.
Bronze €29 · Silver €49 · Gold €89 — one-off, ex-VAT (€35.67 / €60.27 / €109.47 with 23% Irish VAT).
What it isn't
We lead with this on purpose. ChuzeSEO is an automated on-page audit. It doesn't do backlink analysis, rank tracking, or field Core Web Vitals, and it doesn't plug into Google Search Console. And if your site is bot-blocked (it happens, a lot), the report says so — it never scores a "blocked" page as broken content and invents a finding.
We'd rather tell you what we measured than pretend we measured more. That's the whole point.
How we built it — a month in weeks
- Week 1 — the crawler and the scoring engine: the part that politely walks a website, respects robots.txt, loads pages like a real browser (including the JavaScript-heavy ones), and grades what it finds against a deterministic rubric you can inspect.
- Week 2 — the report and the people part. An AI narrator turns the findings into readable prose — and if the AI is ever off, the report falls back to plain findings, never a blank page. Proper admin accounts replaced a shared password.
- Week 3 — the boring, load-bearing stuff: terms, privacy and refunds pages; Stripe checkout with webhooks; EU VAT and B2B reverse-charge done in-app; and on 17 October, our first real purchase ran start to finish.
- Week 4 — the site that sells it: product pages, comparison pages, first-party analytics, promo codes. The domain got indexed by Google.
- This week — the unglamorous foundations: semantic versioning, so every release is tagged and changelogged, and encrypted off-site nightly backups of the database.
What's next
The product works. What's left is mostly trust and reach, not code: finishing the legal sign-off, gathering real customer testimonials (we don't invent them), and getting the site in front of the people who need it. Google Search Console integration and white-label reports are on the list — built when enough of you ask, not before.