What does an SEO audit actually check?
A good audit reads your site the way a search engine does and tells you, in plain language, where it's failing. These are the areas that matter, and what each one means for a small business.
Indexability — can you be found at all
Whether search engines can read each page, or something (a noindex tag, a robots.txt rule, a bad redirect) is quietly shutting them out. This is the first thing to fix, because everything else is moot if pages can't be crawled.
Metadata — titles, descriptions, headings
The headline people see in results, the snippet underneath it, and the structure of the page. Missing, duplicated or over-long tags are the fastest win an audit surfaces.
Content depth — is there enough to say
Whether pages are thin or duplicated, and whether they answer what visitors actually search for. Search engines rank content that's genuinely useful.
Structured data & social — rich results and shares
Whether JSON-LD schema is valid (for rich results) and Open Graph tags exist (for how a page looks when shared).
Images, performance & accessibility — the polish
Alt text, image dimensions, render-blocking scripts, caching, language and landmark attributes. These compound: a fast, accessible, well-structured site ranks and converts better.
What it can't check
No automated tool can measure real-user page speed (field Core Web Vitals) or read your Google Search Console account. A trustworthy tool says so — see our full coverage and limits.
More on choosing an audit
Why isn't my website showing up on Google? · How much does an SEO audit cost? · Free vs paid SEO audit — what's the real difference? · Does my small business really need SEO? · SEO vs Google Ads — which is right for a small business? · Local SEO: how to show up when people search for your service nearby · What's a page title — and why should you care? · A simple website check-up for small-business owners · How long does SEO take to work? · Your customers are asking AI. Is your website part of the answer? · A website audit that tells you what's wrong — and how to fix it · Check your website — see the grade and the top issues